Selected Works

A selection of identity and experience projects that reflect how I design meaning and culture.

The Path Divider

Award-winning corporate identity and logo design.

Role & Scope

Role: Brand Architect & Experience Strategist
Scope: Logo system, visual identity, applications and experiential touchpoints.

The Path Divider is a corporate identity and logo system designed to express clarity, transition and direction. It explores how a simple visual structure can carry complex meaning — balancing geometric precision, symbolic depth and a strong experiential presence.

Concept & Symbolism

Two wave-like forms open and create space. In the negative space between them, a human figure appears — the ellipse as the head, the curves as the body.

The mark echoes the archetype of Moses dividing the waters: a force that separates, organises and reveals a clear path. It’s a direct visual metaphor of the Brand Architect: making direction visible and turning an abstract role into a precise, iconic sign.

The Path Divider visual identity on stationery – envelope, business card and letterhead

Brand Applications

How the identity lives across digital and physical touchpoints.

Award Recognition

In 2025, The Path Divider received the LIT Advertising Awards – Gold Winner recognition in the Corporate Identity – Logos category. This international award celebrates creative professionals who elevate global advertising and brand communication through originality, clarity, and strategic design.
The identity was selected by an international jury for its conceptual strength, cultural depth, and visual architecture.