Approach

How I turn abstract vision into concrete identities and experiences.

Discovery & Listening

I start by listening: goals, context, people, and tensions.
No frameworks yet — just clarity and reality.

Team reviewing brand data and insights during discovery and listening phase
Team reviewing brand data and insights during discovery and listening phase

Meaning Architecture

I map the symbols, language, and structures that will carry the brand’s meaning and culture.

I translate the architecture into identities, touchpoints, and experiences people can actually live.

Experience Design

ketching structures and connections – meaning architecture for the brand
ketching structures and connections – meaning architecture for the brand
Designing digital touchpoints during brand experience design
Designing digital touchpoints during brand experience design
Facilitating workshop with team for brand integration and enablement
Facilitating workshop with team for brand integration and enablement

Integration & Enablement

I help teams use and protect the new system so it doesn’t stay on paper.

Principles

• Clarity before aesthetics. If it’s not clear, it can’t be truly beautiful.

• Human over hype. People, not trends, decide what is meaningful.

• Systems, not fragments. Every element should reinforce a coherent whole.

• Practice over theory. A framework matters only if teams can actually use it.

My work is guided by a few non-negotiable principles:

Get in Touch

Feel free to contact me for collaborations.

Email

info@louislangone.com

© 2025. Louis Langone - All rights reserved.